Analytics
To stay organized and informed, I’ve relied on three key platforms throughout my marketing director role. HubSpot stores all company data, accessible to employees for updates, and provides insights for my analytic presentations. Additionally, I use Facebook Business Manager and Google Analytics to gather data from other sources.
Example 1: The "Marketing Channel Performance" dashboard, used daily, tracks website and social media performance, among other metrics.
Example 2: The "They Ask You Answer" dashboard provides company-wide access for employees and management to track overall performance metrics.
